Wednesday, 18 July 2012

The Gravity-Defying Economies of Bollywood!

The Gravity-Defying Economies of Bollywood!

The Eurozone may be passing through its worst crisis ever. The US may be on a double-dip (or is it triple-dip already?) recession.
Coke and Pepsi are on a continuous de-growth (at least the cola part of the equation). The new car launches are meeting tepid response.
Rupee is cheap. And stock markets are on a perennial stagnant mode.
Unemployment is high. Salary hikes are difficult to come by.
The Global economy may be out in the Woods.
However, there is one-industry that defies downturn of any kind – the good ‘ol Bollywood!

Its half-time 2012 and Bollywood has already registered 4 mammoth 100-Crore Blockbusters! Add a couple of ‘Almost there’ 100-crore sleeper-hits (Kahaani and Cocktail) and what we have is a money-spinner in virtually every month of 2012!!

The masses and the classes, the single-screen mango people and the Multiplex elites, all are consuming movies like never before. The Sold-out and Housefull indicators are now once again a frequent phenomenon. 
Don’t believe me? Well here are a few statistics –
·         The total Bollywood collections at the domestic box office in H1 2011 were around Rs. 610 crore. Same period this year i.e. H1 2012 has yielded upwards of Rs. 850 crore!!

·         July 2012 has been phenomenal so far.  Two huge successes – Bol Bachchan and Cocktail – that are going very strong!
·         The 100-Crore club that opened in 2008 with Ghajini was joined by 3 Idiots in 2009. In 2010 we had 2 more in the form of Dabangg and Golmaal 3. 
·         2011 was huge with 5 more such 100-crore extravaganzas.
·         However, 2012 promises to be the Biggest Bollywood year EVER! We’re just half-way through and we already have 4 Gorilla blockbusters in the kitty!
·         In typical Bollywood flamboyance, it’s easy to say that “We’re just warming up mate!” The best is yet to come. The Khans haven’t yet played a ball!  
·         And fortunately, all the 3 Khans have some red-hot blockbusters lined up for Eid, Diwaali and Christmas this year!
·         Throw in a couple of Akki and Ajay biggies, and what we have is a giddy concoction.
·         If you’ve already started feeling the hole in your pocket; if you think you’ve already splurged a bit too much on the movies this year, well you’re in for some real trouble.
·         Here’s a quick run through the Bollywood line-up for the rest of this year. Get ready to be spoilt for choices, virtually every week till the end of 2012.
·         Please start planning your finances right away! The Bollywood juggernaut has giant plans to rip apart your wallet this year.
·         In all probability, it’s gonna be a case of Bollywood gluttony this festive season…what with 4 sure-shot 100-Crore bonanzas lined up. Watch your Bollywood calories folks! How do you plan to handle -
o   Ek Tha Tiger
o   SRK-Kat-Anushka-Yash Raj untitled movie
o   Talaash
o   Dabangg 2
·         And well, if your wallet permits, there is a fair enough chance of 3 more biggies making it in this coveted 100-crore club –
o   Joker
o   Barfi
o   Son of Sardar
Ready to loosen up your purse strings buddy? If ever, there was a Bollywood Mutual Fund, it could’ve been our best investment option in these uncertain times!! At the same time, just like Financial Planners, we soon gonna witness another class of experts to guide us on our ruthless spending on the movies - The Movie Planners!!
“Sir, the market will peak up during Diwaali – with Son of Sardar and Yash Raj-SRK movie. Would advise you to not invest in Shirin Farhad, there is Joker coming just the next week. Also, it’s advisable to hold on to some disposable cash for Dabangg 2 at the fag end of 2012!”

For quick reference, pasted below is a ready reckoner of the movies lined-up for the rest of this year. Take your pick with there is actually a lot to choose from! Spend wisely guys!

Your Movie Planner for H2 2012
*The Buzz and Expected Business have no mathematical backing, but influenced simply by my gut feel, the first look and on-air promos, the attractiveness index of the star-production house-director combination, the freshness and curiosity raised by the subject, the media and trade mentions of the said movie and love and fascination for this fantastic industry called Bollywood! 
Release DateFilm-TitleStar-CastDirectorGenreBuzzExpected Business
(in Crores)
Jul-27Kyaa Super Kool Hain HumTusshar Kapoor, Riteish Deshmukh, Bipasha Basu, Angela JonssonSachin YardiComedyGood30
Aug-03Jism 2Sunny Leone, Arunoday Singh, Randeep HoodaPooja BhattAdult, ThrillerFair30
Aug-08Gangs Of Wasseypur 2Nawazuddin Siddiqui, Tigmanshu Dhulia, Huma QureshiAnurag KashyapThrillerCold20
Aug-15Ek Tha TigerSalman Khan, Katrina KaifKabir KhanThriller, RomanceRed Hot150
Aug-24Chasme BaddoorAli Zafar, Tapsee Pannu, Sonu Nigam, Rishi KapoorDavid DhawanComedyCold20
Aug-24Shirin Farhad Ki Nikal PadiFarah Khan, Boman IraniBela SegalComedyGood30
Aug-31JokerAkshay Kumar, Sonakshi Sinha, Shreyas Talpade, Minissha LambaShirish KunderSci-FiHot 80
Aug-31Zila GhaziabadVivek Oberoi, Sanjay Dutt, Arshad Warsi, Minissha LambaAnand KumarAction, ThrillerCold40
Sep-07Raaz 3Emraan Hashmi, Esha GuptaVikram BhattThriller, SuspenseCold40
Sep-14BarfiRanbir Kapoor, Priyanka Chopra, Ileana D'CruzAnurag BasuComedyHot 70
Sep-21English VinglishSridevi, Priya Anand, Mehdi NebbouGauri ShindeDramaCold20
Sep-21HeroineKareena Kapoor, Arjun Rampal, Arunoday SinghMadhur BhandarkarDramaGood40
Sep-21Ishkq In ParisPreity Zinta, Isabelle AdjaniPrem R SoniRomanceCold20
Sep-28Kamaal Dhamaal MalamaalNana Patekar, Shreyas Talpade, Paresh Rawal, Rajpal YadavPriyadarshanComedyCold20
Sep-28OMG Oh My GodParesh Rawal, Mithun Chakraborty, Akshay Kumar, Sonakshi SinhaUmesh ShuklaComedyGood70
Oct-051920 - Evil ReturnsAftab Shivdasani, Tia Bajpai, Vidya MalvadeBhushan PatelHorrorCold30
Oct-19Student Of The YearSiddharth Malhotra, Varun Dhawan, Alia BhattKaran JoharDramaGood60
Nov-13Son Of SardarAjay Devgn, Sonakshi Sinha, Sanjay Dutt, Juhi ChawlaAshwani DhirActionHot 90
Nov-30TalaashAamir Khan, Kareena Kapoor, Rani MukerjiReema KagtiSuspense, DramaRed Hot100
Nov-30Yash Chopra's NextShahrukh Khan, Katrina Kaif, Anushka SharmaYash ChopraRomanceRed Hot100
Dec-07Aashiqui 2Aditya Roy Kapur, Shraddha KapoorMohit SuriRomanceGood30
Dec-07Khiladi 786Akshay Kumar, Himesh Reshammiya, Paresh Rawal, Ileana D'CruzAshish R MohanAction, ComedyCold60
Dec-21Dabangg 2Salman Khan, Sonakshi SinhaArbaaz KhanAction, RomanceRed Hot130

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