- Design your marketing programs to exploit features unique to social media. Social media provides cost efficient, highly leveraged, and unique engagement opportunities (e.g., social networks, viral advocacy, one-click transactions, check-in/location services, scalability, etc.).
- Make it more engaging through platform strategy, content strategy, marketing and promotions, social and mobile apps
- Identify and engage social media influencers. Convert them to brand advocates. Increase engagement to boost customer acquisition. Figure out innovative strategies to monetize your Social Media pull. Strategies to convert cute Likes to committed Love!
Touchpoint Marketing is about Linking up all your brand Touchpoints to a uniformly satisfying Customer Experience story. Needless to say, it’s essential to Link-in your social media strategy as well by creating a seamless user experience that drives conversion. Capturing, analyzing, and acting upon customer input in the various stages of the “conversion funnel” is key to reaching your objectives. Allow a good amount of tailoring of your social media promotions for various target segments. Allow them to create their own communities thus further enhancing the appeal of such programs.
To know more, continue reading the fifth part of this seven-part series here